November 11, 2021 |
Heigh-ho it’s off to the metaverse we go – if Walt Disney gets its way. The home of Mickey Mouse and Princess Elsa has revealed it is planning to join the likes of Mark Zuckerberg and Microsoft in the metaverse.
The new tech concept, a blending of the physical and digital worlds where people can interact virtually, is becoming a multibillion-dollar fixation for Silicon Valley executives, including the Facebook founder who is staking his company’s future on its success.
And now Hollywood is taking note too, according to the Disney chief executive, Bob Chapek, who said on Wednesday the company was preparing to take the leap into virtual reality.
Referring to Disney’s history of innovation in storytelling, which includes the Mickey Mouse cartoon Steamboat Willie, one of the first to feature synchronised sound, Chapek said: “The Walt Disney Company has a long track record as an early adopter in the use of technology to enhance the entertainment experience.”
Speaking during the company’s quarterly corporate results call, Chapek added: “Our efforts to date are merely a prologue to a time when we’ll be able to connect the physical and digital worlds even more closely, allowing for storytelling without boundaries in our own Disney metaverse.”