Last week there was a great article in Digiday about the fact that measurement, not targeting could be more at risk with the deprecation of the almighty cookie. And it brings up very important issues about measurement, attribution, and behaviors. All of this had led to a need to have new cookie-less solutions to deal with the loss of third party data.
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So I admit, I can safely say I did not have “Disney invests $1.5 billion in Epic” on my 2024 bingo card, although I am pretty sure I am in good company when it comes to that announcement. But as folks who have been knocking around the worlds of the metaverse and gaming for years, as the dust settled on this, Tony Parisi and I have some thoughts.
Tony Parisi and I have been doing communities longer than…well, longer than we will admit. Whether it was building online communities during the early days of the metaverse, building developer communities, customer communities…. we have put them together in more ways than you can imagine. And the chaos continues, as today Tony is running a Web3 Discord community and I lead a gaming Discord community.