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Heidi Klum and Supersocial Unveil “Modelverse” on Roblox, Transforming Digital Fashion

Heidi Klum, in partnership with Supersocial, has launched “Modelverse” on Roblox—a cutting-edge digital fashion platform that encourages creative self-expression. This immersive experience allows users to participate in virtual runway events inspired by top-tier occasions such as Klum’s renowned Halloween party and elite award shows. Participants can style their avatars and compete for the best look, judged by Heidi Klum and Roblox’s global community.

Virtual Fashion Empowering Gen Z
Recent data shows that 56% of Gen Z users on Roblox value their avatar’s style more than their physical appearance. Supersocial’s expertise in converting emerging trends into engaging digital experiences allows brands to interact with this dynamic audience. With 79.5 million daily active users, “Modelverse” taps into a vast community seeking innovative ways to express themselves through fashion.

Expanding Fashion’s Footprint on Roblox

As Roblox advances its plans to introduce e-commerce features, platforms like “Modelverse” can extend beyond digital fashion, linking virtual creations with physical products. This integration opens up new possibilities for designers and brands to showcase and sell both virtual and tangible items, broadening the future of fashion.

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