Heidi Klum, in partnership with Supersocial, has launched “Modelverse” on Roblox—a cutting-edge digital fashion platform that encourages creative self-expression. This immersive experience allows users to participate in virtual runway events inspired by top-tier occasions such as Klum’s renowned Halloween party and elite award shows. Participants can style their avatars and compete for the best look, judged by Heidi Klum and Roblox’s global community.

Motivated by her daughter Lou’s enthusiasm for Roblox, Heidi Klum envisioned a space where fashion meets the digital world. “Modelverse” is a reflection of this, offering players limitless creative freedom. “Players can represent their current Roblox avatar, create new designs, or even push boundaries by walking the runway as a hot dog, worm, or any unique creation,” Klum explained.

Expanding Fashion’s Footprint on Roblox
As Roblox advances its plans to introduce e-commerce features, platforms like “Modelverse” can extend beyond digital fashion, linking virtual creations with physical products. This integration opens up new possibilities for designers and brands to showcase and sell both virtual and tangible items, broadening the future of fashion.
