Hyundai Kona: Snapchat augmented-reality lens launched for facelifted small SUV
Hyundai joins forces with Snapchat to launch an augmented-reality experience for the updated Kona small SUV.
In collaboration with Snapchat, Hyundai has launched an augmented-reality lens that will allow Snapchatters to inspect the Hyundai Kona small SUV in the comfort of their own homes.
Snapchatters can do so by scanning the Snapcode (pictured bottom of story), or searching for the lens via the Lens carousel. Once engaged the latest technology and features of the Kona can be viewed by users.
“As a platform, Snapchat has always opened to the camera, inviting people to express themselves, and be creative. We believe that augmented reality is an extremely powerful tool not only for visual expression, but an opportunity for businesses to reach out to their target audience in an engaging way,” said Matthew Coote, Head of Agency Partnerships at Snap Australia.
According to the social media firm, the “Snapchat Generation” consists primarily of technology-focused millennials and Gen Z, said to be “twice as likely as people who don’t use Snapchat to communicate with pictures over words”.
Snapchat claims the group uses augmented reality “every day”, spending on over 250 million minutes on average engaging with augmented-reality lenses to “express themselves and explore the world around them.”