Will Nvidia Maxine Promote Market Disruption?
I think back to when Zoom launched, and few would have predicted the amazing success Zoom has achieved, now competing across all markets for both cloud-based video meetings and audio services. It clearly disrupted the market. One of the questions I asked Pexip, Cisco, and Nvidia was whether Maxine will enable a nimble, small competitor to enter the video communications market and disrupt it.
I asked this question because of the compelling capabilities Maxine offers. With Maxine, a company can enter the market without much development effort and could rival some of the video solutions out there today.
What Capabilities Does Maxine Offer?
Nvidia has created many AI algorithms that provide capabilities such as facial recognition, noise cancellation, speech recognition, video background blur or replacement, etc. Each of these pretrained algorithms is invoked through a software development kit (SDK). Sometimes the functionality in one AI model actual invokes functionality found in a different, but related AI model, so under the covers, there can be SDKs that actually call functions that are part of other SDKs.
Maxine is a set of three SDKs providing interfaces into Nvidia’s pretrained AI models for Video Effects, Augmented Reality, and Audio Effects. These have a robust set of capabilities as described below. Note, all images shown are courtesy of Nvidia.
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