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NARS’ Innovative ORGASM, ACTIVATED Campaign: Expanding Web3’s Reach Through Hybrid NFT/AR Approach

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Makeup brand NARS has teamed up with the nonfungible token marketplace SuperRare for the ORGASM, ACTIVATED campaign. This campaign involves an auction of digital collectibles that celebrate NARS' famous Orgasm shade. To make the Web3 project more accessible, an augmented reality aspect using Instagram filters has been introduced, encouraging fans to share tagged videos on […]