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Not Your Grandparent’s Measurement
BRANDS

Not your grandparent’s measurement

Christopher Caen
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Last week there was a great article in Digiday about the fact that measurement, not targeting could be more at risk with the deprecation of the almighty cookie. And it brings up very important issues about measurement, attribution, and behaviors. All of this had led to a need to have new cookie-less solutions to deal with the loss of third party data.
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Are you doing creators wrong?
BRANDS

Are you doing Creators wrong?

Christopher Caen
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Tony Parisi and I have been doing communities longer than…well, longer than we will admit. Whether it was building online communities during the early days of the metaverse, building developer communities, customer communities…. we have put them together in more ways than you can imagine. And the chaos continues, as today Tony is running a Web3 Discord community and I lead a gaming Discord community.
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BRANDS

NFT Wearables: 10 Fashion Brands for the Metaverse

News Desk
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NFT wearables, the top 10 fashion brand for the fusion of fashion and the metaverse The digital landscape is continuously evolving, and the emergence of the metaverse has opened up new possibilities in fashion. Non-Fungible Tokens (NFTs) have become a hot topic, revolutionizing how we own and interact with digital assets, including virtual fashion items […]
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Ralph Lauren logo
BRANDS

Ralph Lauren’s CEO points to two key investment areas to attract Gen Z

Wanda Meloni
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Despite the noise surrounding artificial intelligence almost completely drowning out hype around the metaverse, Ralph Lauren’s CEO is not sleeping on virtual reality opportunities—and it seems to be paying off. The American fashion house known for its classic horse and rider silhouettes is navigating a modern landscape, where polo shirts are out but virtual avatars […]
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BRANDS

Skechers x Snoop Dogg Collection Marks Entertainment Icon’s Entry into Footwear Realm

News Desk
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Entertainment sensation Snoop Dogg is making his mark in the footwear industry through a multi-year partnership with Skechers. The inaugural release of the Skechers x Snoop Dogg collection, dropping today, showcases a fusion of Skechers' innovative comfort and Snoop's distinct design sensibility. This collaboration introduces a range of versatile and street-ready sneakers, adaptable to various […]
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Nars Orgasm
BRANDS

NARS’ Innovative ORGASM, ACTIVATED Campaign: Expanding Web3’s Reach Through Hybrid NFT/AR Approach

News Desk
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Makeup brand NARS has teamed up with the nonfungible token marketplace SuperRare for the ORGASM, ACTIVATED campaign. This campaign involves an auction of digital collectibles that celebrate NARS' famous Orgasm shade. To make the Web3 project more accessible, an augmented reality aspect using Instagram filters has been introduced, encouraging fans to share tagged videos on […]
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