Entertainment sensation Snoop Dogg is making his mark in the footwear industry through a multi-year partnership with Skechers. The inaugural release of the Skechers x Snoop Dogg collection, dropping today, showcases a fusion of Skechers’ innovative comfort and Snoop’s distinct design sensibility. This collaboration introduces a range of versatile and street-ready sneakers, adaptable to various lifestyles.
Snoop Dogg expressed his excitement about the collaboration: “The outstanding Skechers team embraced my ideas and style, leading to this collection that appeals to people from all walks of life. Elevate your footwear game with my unique style and swag in each pair—with Skechers, you’ll experience comfort wherever you go. Whether you’re at a wedding in a suit or on the court in shorts, you’ll rock these shoes.”
Michael Greenberg, President of Skechers, highlighted the authenticity of the collaboration, stating, “Our partnership with Snoop was already in motion before his remarkable award-winning Skechers x Snoop Dogg Super Bowl commercial earlier this year. Snoop blended his style vision with Skechers’ renowned comfort, resulting in a genuine collaboration.”
The initial unisex styles of the OG and Remix Capsule from Skechers x Snoop Dogg are currently accessible through skechers.com and Skechers retail stores in the U.S. They will gradually reach specialty stores, as well as Skechers outlets and websites worldwide. The forthcoming weeks will witness the launch of two additional limited-edition capsules. Among them is a collectors’ capsule featuring Snoop’s iconic NFT character, Dr. Bombay. These initial releases set the stage for an array of captivating designs to be unveiled later this year and in the future.