Fashion Brands and the Phygital Business Model

In recent years, the concept of a “phygital” business model has emerged as a new approach to bridging the gap between physical and digital fashion. The term “phygital” refers to a business model that seamlessly integrates both physical and digital components to create a unique customer experience. Let us explore the key features and benefits of phygital business models and discuss how they are shaping the future of fashion.