7 NEWS – TEST - M2 MONITOR

BRANDS

Ralph Lauren’s CEO points to two key investment areas to attract Gen Z

August 18, 2023

Wanda Meloni

Despite the noise surrounding artificial intelligence almost completely drowning out hype around the metaverse, Ralph Lauren’s CEO is not sleeping on virtual reality opportunities—and it seems to be paying off. The American fashion house known for its classic horse and rider silhouettes is navigating a modern landscape, where polo shirts are out but virtual avatars […]

100m people have now visited Vans World. Here’s how to do a brand experience in Roblox

August 17, 2023

News Desk

The skate brand's director of global brand marketing shares how it created Roblox’s most popular activation to date.

ACQUISITIONS

Sega Completes Acquisition of Angry Birds Developer Rovio Entertainment For $776 Million

August 17, 2023

News Desk

The acquisition process of Rovio Entertainment, the developer behind Angry Birds, by Sega has now been officially finalized.

COMMUNITIES

Siemens to invest €1 billion to create blueprint for industrial metaverse

August 17, 2023

News Desk

Investment of €1 billion planned in Germany, €500 million for new Technology Campus in Erlangen Part of €2 billion global investment strategy in 2023 for boosting growth, innovation and resilience across all regions Further investments in Europe and the U.S. New campus to become global development and manufacturing hub and nucleus for technology activities for […]

Consulting giant McKinsey unveils its own generative AI tool for employees: Lilli

ENTERPRISE

McKinsey Introduces Lilli, Its Own Generative AI Tool for Enhanced Insights

August 17, 2023

News Desk

McKinsey has launched its generative AI solution named "Lilli," designed to empower its workforce with enhanced abilities in leveraging knowledge and insights.

SPATIAL COMPUTING

How this start-up’s mixed-reality headset aims to upskill India

August 17, 2023

News Desk

AjnaLens, an XR startup based in India, has introduced its latest products – the AjnaXR PRO and AjnaXR SE Mixed Reality headsets, which are set to debut on August 15, 2023. The launch of the AjnaXR PRO and AjnaXR SE represents a notable milestone in AjnaLens' journey of innovation. These headsets are poised to bring […]